Monster Energy Yamaha Star Racing Documentary

A cinematic documentary series revealing what the world's most prestigious motocross team has to go through to find and train some of the most talented athletes the moto industry has ever seen.

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In the 3 month shoot, I traveled to over 12 states to capture every struggle while training, every heartbreak while racing, and every win after a nail-biting race. Authenticity was part of the fundamentals while creating this series that was inspired by “F1 Drive to Survive”. I created a content structure for a brand new YouTube channel as well as revived dead Instagram and TikTok pages with short snippets of the longer form series. The result of this series was sold-out merch and a whole new generation of hardcore fans.

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